Defining moments. Lasting impact.
Executive Coaching. Strategic Advisory.
For leaders navigating change, driving strategic transformation, and creating sustainable business impact.
Whether you are leading a business transformation, navigating a career transition, building leadership capability, or embedding sustainability into business strategy and execution, impact provides the clarity, challenge, and support to move forward with impact.
TRUSTED EXPERIENCE MAKES THE DIFFERENCE
Real-world leadership experience. Practical coaching. Strategic perspective.
For over two decades in international leadership roles, I have led global cross-cultural teams, complex businesss turnaraounds, strategic growth initiatives, business transformations, and sustainability across all markets worldwide. Today, I combine executive coaching and strategic advisory to help leaders navigate complexity, accelerate growth, and create meaningful impact.
20+ YEARS LEADERSHIP
Senior leadership experience, former Global Vice President Tetra Pak
GLOBAL BUSINESS PERSPECTIVE
Wide business experience across all markets and regions worldwide
SUSTAINABILITY LEADERSHIP
Led sustainability strategy and transformation company-wide, international team of 100 people
EXECUTIVE COACHING
IMD certified executive leadership coaching professional
CREATING IMPACT WHERE IT MATTERS MOST
Leadership starts beneath the surface
I have learned that the most important leadership and business challenges are rarely technical - they are human. Real impact comes from aligning who you are with how you lead.
High-stakes decisions. Increased visibility and expectations. Complex stakeholder dynamics.
There are moments that define careers and organization success. Especially in such moments when the stakes are high, much happens beneath the surface: pressure, stakeholder dynamics, difficult decisions, uncertainty, behavioural patterns, the weight of change on people. Leadership rarely comes easy in these moments.
I understand these realities of leadership from the inside.
That is why I combine executive coaching with strategic advisory to help leaders and organizations navigate defining moments with clarity, confidence and impact.
DEFINING MOMENTS
Every leader faces definiung moments.
Senior leaders stepping into larger roles, navigating careers
High-potential leaders preparing for the next step
Executives navigating complex organizational change
Leaders facing complex decisions & stakeholder environments
Sustainability leaders driving transformation
Leadership teams seeking stronger alignment & effectiveness
A TAILORED APPROACH TO YOUR CHALLENGE
Where coaching and advisory come together.
Most client engagements combine elements of executive coaching and strategic advisory. The objective is not to apply a predefined methodology, but to provide the support needed to achieve meaningful outcomes.
My approach combines deep people focus with practical executive experience — grounded in understanding what truly moves people and what may be holding them back. Drawing on an extensive international leadership background and interdisciplinary business experience, combined with my approach as certified executive coach, my engagements can integrate two complementary dimensions.
Together, we navigate the challenges that matter most.
Most engagements combine elements of executive coaching and strategic advisory, tailored to the specific challenges, goals and context.
TRUSTED PERSPECTIVE MATTERS
About Markus Pfanner
After more than two decades in international leadership roles, including Global Vice President Sustainability at Tetra Pak, I founded impact to support leaders and organisations navigating change, transformation, and growth.
My approach combines strategic thinking, hands-on real experience, sustainable business leadership and a certified coaching approach (IMD) to help clients create meaningful and lasting impact.
LEADERSHIP EXPERIENCE. COACHING MINDSET.
What defines my work and passion is the combination of business impact and human depth: my belief that lasting and meaningful success only happens when values, authentic leadership, and decision-making are aligned with business strategy and execution.
SERVICES
Every leader’s situation is unique. Tailor-made offers for you.
I offer flexible coaching and advisory arrangements tailored to your specific challenges, timeline, and goals. Every engagement is different. Some clients seek coaching, others strategic advisory. Most benefit from a combination of both.
Helping leaders navigate defining moments.
Leadership brings complexity, responsibility, and difficult decisions. Executive coaching provides a trusted space to think, challenge assumptions, strengthen leadership presence and effectiveness, and move forward with clarity.
EXECUTIVE COACHING
Turning ambition into sustainable business impact.
Supporting organisations in creating value, leading sustainability transformation, and delivering results through practical, experience-based advisory.
STRATEGIC ADVISORY
Let's explore what impact could look like for you.
Whether you are facing a leadership transition, a business challenge, or a transformation journey, I would be happy to explore how we could work together. Book a complimentary call to share your goals and we'll discuss how we can meet them together.